About
Mind • Body • Spirit is the culmination of Devin Williams’ mantra consolidated onto a garment.
Role
I worked closely with Devin to translate his idea from loose-leaf to cotton. This 6.5-oz, 100% combed ringspun cotton tee is screen-printed and worn nationwide. Dev produced a photoshoot with friends in Venice Beach to ensure a successful rollout.
Responsibilities
Art Direction
Apparel Design
Creative Direction
Graphic Design
Contributers
Devin Williams
